Robinhood built one of the most recognizable uniforms in retail trading: the neon hoodie. People already associate it with the app, its employees, its community, and the entire retail movement.
So we had a simple idea. Every time the token is traded, a cut of the fees buys official Robinhood hoodies — directly from their own merch store. Then we hand them back to the community.
Robin Hood robbed the rich and gave to the people. We're using fees to rob Robinhood of their hoodies and give them to the cult.
Wall Street has suits. Robinhood has hoodies. We're taking the hood.
Don't take our word for it — Robinhood literally calls their own employees "Robinhoodies." The CEO says it. The app says it. The comms team says it. It's canon.
Vlad Tenev opening a company-wide note with "Robinhoodies," posted by the official @RobinhoodComms account. View the tweet →
The CEO himself, from his personal account: grateful to "our Robinhoodies." View the tweet →
The official @RobinhoodApp account rallying "Robinhoodies" — hashtag #UnderTheHood, no less. View the tweet →
A full collection of faceless neon hoodie PFPs, free for anyone to download. Change your PFP, put on the hood, join the uniform.
Project fees continuously purchase the official Neon Robinhoodie — yes, that's its real name — straight from their merch store. Real orders, real shipments, real hoodies.
Hoodies go to holders, community members, creators, and recognizable people across crypto. Every purchase, receipt, giveaway, and shipment posted publicly.
Each slot is one Neon Robinhoodie — $135 of fees, bought from their own store. Count is currently 0 — no fake numbers, no pretend shipments. The first slot lights up when the first real order is placed, receipt attached.
Faceless. Neon. Uniform. Pick a hood, download it, make it your PFP. Same hood online, same hoodie in real life.
Free to use anywhere. Generated in your browser — right-click or hit download. More drops as the cult grows.
Upload a photo, drag it into place, zoom until it sits right. Your face, our hood. Everything happens in your browser — the photo never leaves your device.
Drag directly on the preview to reposition your face inside the hood.
720×720 PNG. Set it everywhere.
Every order placed at shop.robinhood.com gets posted — receipts, giveaways, shipments — so the community can watch the hoodie count grow. Nothing to show yet, and we won't fake it.
Neon hoodie PFPs taking over the timeline. Holders receiving real Robinhood hoodies. Creators and traders joining the cult. Hundreds of official hoodies purchased with project fees. The entire community wearing the same uniform — online and in real life.